Audience Development Review and Evaluation. The Australia Council invites tenders from suitable qualified and experienced consultants to review and evaluate a range of the Council’s audience development initiatives which have been implemented between 1996 and 2002. The Review and Evaluation is to result in a review and evaluation report and to produce a long term strategic audience development plan or framework for the Council that will inform the development of (a) new Government initiatives; (b) an audience development policy for the Council; (c) initiatives of the Council’s Audience and Market Development Division; and (d) other audience development activities across the Council. The assignment will involve the application of quantitative and qualitative research and evaluation methods; consideration of secondary, benchmark research; consultation with the arts industry; and evaluation of specific audience development initiatives in Australia and consideration of international models and initiatives. The Australia Council is the Federal Government’s arts funding and advisory body. It supports and promotes the practice and enjoyment of the arts.

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