The need for artists in developing countries to be able to reach global markets has never been greater, mainly for economic reasons. The creative industries, including film, music, art and performance, are the fastest growing industries in the world.Globally, the trade in cultural goods is worth US ${esc.dollar}212 billion, with audiovisuals and music at the top of the list, (2013). This sector has also created 29.5 million jobs worldwide. And while the share of developing countries exporting cultural goods has increased over the years, North America and Europe still dominate the international market (50%), leaving African and other developing nations at a loss.

http://news.trust.org/item/20160627103948-6dbao/