The latest approved cultural development strategy of Vietnam mentioned a specific focus on certain potential culture industries such as film production, visual arts, cultural tourism. This, to a large extent, has clearly encouraged people in the field to keep pace with the global trend and created a more favorable environment for a stronger growth of the national culture industries.
Similar to other countries in the world which consider culture industries as a special one to bring about super-profit, Vietnam lately has witnessed cases of cultural products earning a huge amount of revenue like the film ‘Bo Gia’ (Dad, I’m Sorry - 2021) which has earned VND400 billion (approx. US$17.5 million) domestically.
Dr. Nguyen Dinh Thanh, a marketing expert, commented that cultural industries, or in general the creative industry, not only generate incomes but also strengthen the ‘soft power’ of a nation. Because these industries are mostly based on human’s creativity, its resources are limitless