Success with Welsh access scheme Hynt drives push for UK-wide expansion in the arts and cultural sector

Cygnor Celfyddydau Cymru - Arts Council of Wales,
07 November 2023, Wales

We are excited to introduce the new name and website for our planned UK wide access scheme, which aims to improve the experience of D/deaf, disabled and neurodivergent people going to creative and cultural events.

Welcome to All In - a partnership between Arts Council England, Arts Council of Northern Ireland, Arts Council of Wales and Creative Scotland.

The announcement of the new brand name comes on the same day All In’s website goes live. Creative and cultural organisations visiting the site can express their interest so they can be kept informed of exciting developments planned for 2024 for disabled audience members. 

The website features a support directory for organisations to find accessibility consultants, freelancers, and organisations from around the UK. The website will be updated regularly to help the sector improve their accessibility for D/deaf, disabled and neurodivergent people.

All In’s development by a disabled-led team builds on the work and success of Hynt – Wales’s access scheme for theatres and arts centres.

The UK-wide scheme wants to remove even more barriers for D/deaf, disabled and neurodivergent people taking part in creative activities and cultural experiences.  It will look at making it easier to book tickets by improving the way access requirements are shared, provide training and learning support to help venues meet sector-backed accessibility standards and attract new audiences to the UK’s creative and cultural events.

Today’s announcement about All In follows closely on from a compelling impact report from Hynt. The report, funded by Arts Council England and published yesterday, shows a decade of increased accessibility for cultural events in Wales and makes a strong case for developing a UK wide scheme.

 It found: 

  • More than three quarters of card holders (76%) felt being part of Hynt improved their access to culture 
  • More than two-thirds of Hynt card holders (68%) felt it improved their physical access to events 
  • Almost three quarters (72%) wanted to use their Hynt card outside of Wales 
  • By increasing access to the wealth of creativity around the UK, All In will take the vital next step to achieving greater fairness across the creative and cultural sector.